AdvertisingPhotography.
Campaign photography built around a clear concept.
What it is
Advertising photography is made for a specific campaign, message or launch. It usually starts with a concept, headline, layout or media plan.
The image has one job: make the idea land quickly.
Concept / Casting / Location / ExecutionStill photography for campaigns
Concept / CharacterBuild a world around the idea.
Process / EnergyTurn the process into the visual.
Character / CampaignDirect enough to feel intentional.
Detail / CapabilityA small moment can carry the brief.
The approach
We define the visual idea first, then build the lighting, location, wardrobe, casting and shot list around it.
Everything in the frame should support the campaign.
Campaign work.
The same campaign may need a hero image, supporting frames and multiple crops. We plan for those uses before the shoot.
01Key art
The frame that carries the campaign. Built with layout, copy space and final use in mind.
02Supporting assets
Secondary frames that extend the same visual language without repeating the exact same picture.
03Agency collaboration
Work comfortably from an established concept, or help sharpen the visual direction before production.
04Multi-format planning
Horizontal, vertical and square needs considered while shooting, not discovered after the campaign is already in layout.
Sport / Motion
Portrait / WesternNeed a different kind of production?
Working on
a campaign?
Send the concept, deck, media plan or even the rough idea. I can work from an established direction or help sharpen it before production.photos@coreylack.com ↗