CommercialPhotography.
Photography for campaigns, websites, print, sales and social.
What it is
Commercial photography is the broad category: people, products, places and process photographed for business use.
The goal is a strong, useful library your team can actually use.
People / Place / Product / ProcessBuilt for multiple uses
Product / FoodMake the object worth looking at.
Place / ProcessShow the system, not just the subject.
People / CapabilityPeople are part of the proof.
Process / CraftUseful detail still needs a picture.
The approach
We start with where the images will be used, then plan the shot list, locations, people and lighting around that. Some frames need direction. Others are better observed.
Plan for the places the images need to work.
What a shoot can cover.
One production can cover campaign images, portraits, process, details and supporting assets when the shot list is planned up front.
01Campaign imagery
Hero images and supporting frames with enough range for paid media, print and digital.
02Brand libraries
People, process, environment and detail photography built to work together over time.
03Commercial portraits
Portraits with direction, but enough room for the person in front of the camera to remain recognizable.
04Location production
Jackson Hole and Wyoming experience when weather, access, light and location are part of the job.
Industrial / Brand
Commercial / PortraitNeed something more specific?
Tell me what
you need.
Send the project, location, timing and where the images will be used. I can help shape the shoot from there.photos@coreylack.com ↗